Work you
can’t ignore

This story spotlights the passion, rituals and extremities of fandom that makes March Madness so unique. The emotional journey NCAA basketball fans undergo works up a mighty thirst, and Coke Zero Sugar provides the refreshment they need all-tournament long.

To launch the all new Coca-Cola Spiced, we found words can’t describe the indescribably delicious flavor. So this film takes us on the journey of just a few taste experiences.

In order to get people to try Coke Zero Sugar for themselves, we celebrated the passion football fans bring both in and out of the stadium. Because fan work is thirsty work.

We turned an everyday billboard in Queens that spoke to a community, into an extraordinary table that brought it together. With the help of chef/curator Sohla El-Waylly and 5 local restaurants, we hosted a magical dining experience like no other, with all the right ingredients for real connection – good food, great company and ice-cold Coca-Cola. The activation lived within our global platform "a recipe for magic," reminding us all of the magic that happens when we share a meal.

Right now, Sports fans are watching on cable by fear of missing something. Our job was to give them confidence that with YouTube TV they’ll get all the sports they need plus the tech magic they want.

In a crowded category filled with prominent Black, female Founders of hair care companies, My Black Is Beautiful, a P&G backed brand needed to find a way to establish relevance. We created a campaign that introduces a new phrase – unbecoming - into the cultural vernacular that could turn a vulnerable moment of undoing of a Black woman’s hair into a moment of strength and confidence.

Coke needed a way to take its global platform of #TakeATaste to the 2023 NCAA March Madness tournament and provoke fans to try Coke Zero Sugar.

We continued to build off of the new brand ethos we created last year to launch the new unexpected City Sweets flavors.

Coming out of the Great Resignation, where millions of Americans left their jobs in search of ways to support themselves while doing what they love, we highlighted the top reason earners love driving for Uber—the flexibility to earn on their own time so they’re free to pursue what matters most.

We challenged Coca Cola Original taste’s GOAT status on the March Madness stage using rising stars & legends from both the women’s and men’s games, to fuel our own debate.

Trae Young always stood out no matter the odds. Our film launching his first ever signature shoe from Adidas Basketball celebrates how Trae Young has always been the 1.

The NBA has teamed up with the multi-talented Issa Rae, for a new campaign that puts this unique season into perspective.

Luxury is not something you become a part of, it is something you find in the small and big moments, when you’re being decadently yourself.

Racial inequality is the inescapable reality of America.

It didn’t begin with us, but it can end with us.
If we choose to act.