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Work you
can’t ignore

Our work doesn’t just get noticed. It gets talked about. Shared. And remembered. Why? Our partners. We choose to only work with brave partners interested in doing brave work. Who share our belief that the key to any relationship is trust and confidence. Trust in each other to do what is right in the right moment. And the confidence and creative audacity necessary to turn the world’s heads.

Free Throw


This story spotlights the passion, rituals and extremities of fandom that makes March Madness so unique. The emotional journey NCAA basketball fans undergo works up a mighty thirst, and Coke Zero Sugar provides the refreshment they need all-tournament long.

It’s this


To launch the all new Coca-Cola Spiced, we found words can’t describe the indescribably delicious flavor. So this film takes us on the journey of just a few taste experiences.

Fan Work Is Thirsty Work


In order to get people to try Coke Zero Sugar for themselves, we celebrated the passion football fans bring both in and out of the stadium. Because fan work is thirsty work.

Recipe For Magic Activation


We turned an everyday billboard in Queens that spoke to a community, into an extraordinary table that brought it together. With the help of chef/curator Sohla El-Waylly and 5 local restaurants, we hosted a magical dining experience like no other, with all the right ingredients for real connection – good food, great company and ice-cold Coca-Cola. The activation lived within our global platform "a recipe for magic," reminding us all of the magic that happens when we share a meal.


YouTube TV

Right now, Sports fans are watching on cable by fear of missing something. Our job was to give them confidence that with YouTube TV they’ll get all the sports they need plus the tech magic they want.


My Black Is Beautiful

In a crowded category filled with prominent Black, female Founders of hair care companies, My Black Is Beautiful, a P&G backed brand needed to find a way to establish relevance. We created a campaign that introduces a new phrase – unbecoming - into the cultural vernacular that could turn a vulnerable moment of undoing of a Black woman’s hair into a moment of strength and confidence.



Coke needed a way to take its global platform of #TakeATaste to the 2023 NCAA March Madness tournament and provoke fans to try Coke Zero Sugar.



We continued to build off of the new brand ethos we created last year to launch the new unexpected City Sweets flavors.

Then Do That


Coming out of the Great Resignation, where millions of Americans left their jobs in search of ways to support themselves while doing what they love, we highlighted the top reason earners love driving for Uber—the flexibility to earn on their own time so they’re free to pursue what matters most.

Debate the Greatness with Breanna Lisa

Coca-Cola® Zero Sugar

We challenged Coca Cola Original taste’s GOAT status on the March Madness stage using rising stars & legends from both the women’s and men’s games, to fuel our own debate.

Trae Young


Trae Young always stood out no matter the odds. Our film launching his first ever signature shoe from Adidas Basketball celebrates how Trae Young has always been the 1.

Whole New Game

2020 NBA

The NBA has teamed up with the multi-talented Issa Rae, for a new campaign that puts this unique season into perspective.

That’s Dazs


Luxury is not something you become a part of, it is something you find in the small and big moments, when you’re being decadently yourself.

The Choice

2020 P & G

Racial inequality is the inescapable reality of America.

It didn’t begin with us, but it can end with us.
If we choose to act.

This is Why

CBS News

Even though we are getting more news today, we are less informed and an ill-informed electorate is a danger to democracy. CBS News helps us triangulate the truth.